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When a person searches your products or services , it is important that your product should stay at the top position of the Google search. . In order to achieve that you need higher ranking and visibility. Seo is meant to provide this visibility and lead to your websites. As far as business and sale is concerned , the role of seo is very important in any business. Seo mainly works on the fact that the more the top position you are at, more the probability of increased business.