With an endless list of irresistible delicacies that range from the legendary Hyderabadi biryani and Haleem to Irani Chai and Osmania biscuits, it was only expected of Hyderabadis to choose food over fitness. But, as time brought trends with it, the city’s lifestyle too evolved.
Fitness has come at par with food, with a lot of panache. While fitness is the core focus, its accompaniments have also gained much relevance. Sporting the proper gear and props are now taken very seriously, fashionably so and the trend has established its roots in the city.
In a survey conducted recently, Amazon India registered a whopping 225% net growth on sports products in 2016. The survey also brought to light that ‘athleisure wear’ — a trend that redefined the notion of normal gym wear to a classy ‘gym-to-office-wear’ — grew 150 per cent.
This surge in demand was mainly led by four cities — Mumbai, Delhi, Bengaluru and our very own Hyderabad — accounting for 40 per cent combined. While wearing appropriate clothes is important for confidence and convenience of movement, tracing the latest trend and fashion is said to uplift the mood and basically encourage us to break a sweat.
Many a celebrity, including Katrina Kaif, Alia Bhatt and Tiger Shroff, among others, have wooed us this way through their social media posts, sporting not just their toned body but also eye-catchy apparels and outfits, upping the style quotient by several notches.
According to the statement made by Amazon India, Fila, Skechers, ASICS, Speedo, Nike, New Balance were some of the top brands in the sportswear category.
Monika Sharma, founder of Trabhi Yoga Studio in Manikonda, says that there are certain benefits that only a proper gear can offer. “It is important to have personal mats, belts and blocks to ensure hygiene. Unlike normal clothes, exclusive yoga outfits not only make it easier to practice poses, but also ensure comfort — loose necklines and collars can make you conscious while doing down-face poses, tops without an elastic bottom will cause inconvenience while doing sarvangasan and sirsasan,” she says.
So, it’s no wonder, then, that fitness enthusiasts — particularly those practising yoga — are scouting the city stores for the right apparel and accessories.
“In our stores, we’ve always had accessories and outfits for all categories of sports, separate for men and women. Gym gloves, headbands, cap and wrist bands are in demand throughout the year,” says Shambhu Thakur, store manager of Adidas outlet in Banjara Hills, adding that yoga accessories are also a huge attraction.
“Yoga mats and pants are the most-selling accessories here. Cloth materials for yoga outfits are also popular among customers,” he shares.Read more at:http://www.marieprom.co.uk/formal-dresses-uk | http://www.marieprom.co.uk/cocktail-dresses-uk
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